Street Cred – how is your brand and reputation perceived?
September 24th, 2009
Just ask Hyatt Hotels officials today why it’s important to have brand and reputation insurance coverage for your hotel operations. The company’s recent move to fire its Boston-based housekeeping staff and opt to outsource work to a staffing firm outside of Massachusetts – based in Georgia, in fact – has earned Hyatt more publicity than it cares for. Worse, the company had the staff train their “vacation” replacements, but failed to mention that these were the people who would have their jobs once the 100 modestly paid staffers were let go. Ouch. Since the move was announced August 31st, Web-based news articles are littered with reader comments citing “shame on them” types of admonishments; that’s press coverage no company wants.


Hard to imagine how botox could become a risk to your hotel business, but if a spa operating on your hotel premises is selling botox treatments to your guests, beware. Most hoteliers don’t often connect the dots between their hotel business and the businesses of those vendors who have set up shop on hotel property. But botox, laser treatments, even nail salons doing business independent of your hotel business pose an exposure to lawsuits to your hotel.
Defaults on loans are not limited to the residential housing market. In fact, the hotel industry is suffering the same bleeding as its Main Street counterparts. In San Francisco this past July, two famous high-end hotels defaulted on large-scale loans, a sign of the blight that is creeping into the hotel industry. High unemployment, low occupancy, and an aversion by the masses to paying more for a hotel stay than pre-recession are all contributing factors in this market.
No one needs to tell you the changing nature of the hotel industry. Between government regulatory change and health and safety issues, it’s all you can do to stay ahead of an evolving, growing industry. So how do you think that hotel insurance policy package you bought is doing?





